TRAC: Trails for Recreation and Community

Consumer spending chart

Trails for Recreation and Community (TRAC) is rebuilding a northern California local economy with recreational trails. TRAC is a local grassroots effort in our region and they have a new website. Operating out of Portola, CA the group says the following about their mission…

Our outcome is to ensure that the Sierra Buttes Trail Stewardship ‘Master Plan’ is implemented over the next  5 – 7 years.

We are working together to strengthen our community and rebuild our economy through the development of a professionally designed network of recreational trails. This proven model will provide the much needed infrastructure for  the retention and creation of local jobs, enhance tourism, and increase the desirability and the health of our community.

Word on the street is this group’s website just went up. Seems that they and I have been building new websites at the same time. I wish them all the best as they support another great organization, the Sierra Buttes Trail Stewardship.

TRAC has assembled a good presentation about community benefits. Take a moment to check it out. The basic points go something like this…

  • Trails provide benefits beyond exercise and leisure;
  • Trails stimulate economies and build community
  • Mountain biking is an economic engine for the case study communities; all of which have a trail master plan.
  • 140 Million Americans make outdoor recreation a priority in their lives
  • $646 Billion in consumer spending on outdoor recreation annually; compare that to $767 Billion spent on outpatient health care.
  • Biking is the favorite outdoor activity by American kids
  • Bikers outnumber golfers by 1.75 to 1.
  • Golf courses cost $500,000 to $1M per hole
  • Paved class 1 bike paths cost $150,000 to $1M per mile
  • Natural surface trails cost $10,500 to $52,300 per mile
Map of trails master plan by the Sierra Buttes Trail Stewardship and TRAC

Map of trails master plan by the Sierra Buttes Trail Stewardship and TRAC.

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